Business

Before I created my first signature offer in my business, I had no idea what a signature offer actually was. If I’m being honest, I thought it was best to have multiple offers that people could choose from. Part of me thinks I was naive but, really, I just didn’t know this aspect of business. […]

It’s the middle of the day. You just got off back to back calls, you open up social media on your phone and think, ‘Crap! I haven’t posted any content today!’ So, you frantically scroll through your photos and rack your brain for SOMETHING to put out there. Sound familiar? Here’s something to consider. If […]

I am going to guess that, at some point in your entrepreneurial journey, you’ve struggled to create content. You racked your brain trying to come up with an Instagram post for the day. You stressed out about which lead magnet would serve your audience best. Or, you didn’t show up live for your community because […]

A webinar is an amazing tool for connecting with your audience. It builds trust, establishes credibility and offers a unique opportunity to turn leads into clients. When done right, webinars can be a highly effective way to monetize your message. Being in a predominantly virtual environment (thanks Covid) has significantly increased the amount of webinars […]

“What do you do?” Such a simple question, yet it can be one of the hardest to answer. Having a well defined value proposition is critical for landing potential clients. There’s a lot of pressure that comes with answering this question. What if the person doesn’t understand what I do? How can I say it […]

31 Days to End the Year Strong. The challenge starts December 1! I think we can all agree that 2020 has been quite the year. Between the COVID-19 pandemic, social unrest, the presidential election and other events around the world, it has been a challenging year for many. As 2020 gets ready to come to […]